Have you ever thought about why a motion picture is seen by more people than a book of the same title? If you think about it, it’s similar to using videos in SEO versus writing a blog post or other publication.
Videos are a great tool for marketing online and SEO and they are actually very effective. Yes, you can incorporate free trials, surveys, demos, webinars, free e-books, and other strategies into your SEO plan, but without videos, you are really missing out on a lot. Continue reading to learn why video SEO is so effective.
Are you ready for the answer? Well, here it is and it is quite simple and actually backed by science. The reason that using video to market and in your SEO practice is so effective is that as humans, we are programmed to be most responsive to other humans. When we see a video, it draws us in, we pay attention, it hooks us and we listen or see what it is that the marketer wants to share with us.
Want more? Ok, here it is! When your audience sees you or others in your videos, it helps to gain their trust. With so much competition between brands and in just about every niche, a good dose of trust can go a long way.
While videos are a god tool, you can’t expect to simply record a video, post it online and then see success. It takes much more than a simple video to get the results you want.
The length of your video is one thing you should consider. How long is your audience willing to spend watching? It will depend on your target, but generally, it’s not long. If you have a lot to share, break up your video into shorter segments. And, keep them interested by ending with a teaser about what can be expected in the next segment. Another option is to end the video with a call to action in way of a link.
You may also consider posting videos of customer testimonials. Consumers love learning about past customers or clients and finding out about their experience with you. Share this information with a video.
As you can see, using videos in your SEO strategies is a good choice. Use the information that has been shared here to bring your company’s success to the next level.


